Tip #42: Re-read Your Contracts

Tip #42: Re-read Your Contracts

Business owners sign lots of contracts. Utilities, loans, rental agreements, vendor agreements, etc. You should always READ these agreements before you sign them. But today’s tip focuses on an additional step – now that time has passed and the contract is in full...

Tip #41: Talk with an HR Specialist

Tip #41: Talk with an HR Specialist

Business is ever changing. As small business owners, we tend to think about changes in technology, market demand and competition. Small business owners commonly forget to pay attention to changes in Human Resources requirements and trends. In the past decade, Human...

Tip #40: Update Your Website Info

Tip #40: Update Your Website Info

Want to make your site appear higher in search results and drive more traffic to your website? Make simple updates your website. Old information is boring. People don’t like looking at websites that display outdated information. The search engines know this. Your...

Tip #39: Call a Prospect

Tip #39: Call a Prospect

Back in Tip #23, I recommended creating a prospect list. This is a list of customers who you believe are interested in your business but haven’t purchased anything yet. I want you to pick up the phone and call one (or more) of them. The PHONE. Not email. Not a text....

Tip #38: Use Your Brand Colors

Tip #38: Use Your Brand Colors

I bet there’s color in your logo. Are you using those colors in your social media graphics, newsletters, PowerPoint presentations, advertisements, Word documents, etc? You should be. And it’s easy to do.Being consistent with your colors increases trust in...

Tip #37: Set an Out of Office Message

Tip #37: Set an Out of Office Message

We’ve all been there. You send an email about something important. Then you wait. And wait some more. No response. You send a second email, thinking that perhaps the first one got missed. Still nothing. You call and leave a message for the person. Or text. Crickets....

Tip #36: Mystery Shop Your Business

Tip #36: Mystery Shop Your Business

When I was a teenager, I worked at Burger King. Every month or so, our corporate office would send over a “mystery shopper.” This was just a normal person who would order food and leave without identifying themselves to the restaurant crew. After their visit, they...

Tip #35: Give Your Employees Titles

Tip #35: Give Your Employees Titles

What’s in a name? Lots, actually. Do your employees have titles? If not, you are missing out on a simple way to help your employees while improving employee engagement and job satisfaction. Your employees want a sense of purpose. They want to know that they make a...

Tip #33: Unsubscribe

Tip #33: Unsubscribe

Look at your email inbox. How many emails did you receive in the last week? Of those, how many were advertisements, event announcements, or newsletters (rather than real, work-related messages)? I’m talking about you, retail stores, networking groups, alumni network,...