Tip #46: Read Your Online Reviews

There are few things as joyful to a small business owner as receiving a glowing recommendation in an online review forum. Positive reviews create tremendous pride of ownership. We all know that reviews are important, since most consumers read online reviews when...

Tip #45: Change Your Prices

Pricing is one of the most difficult topics in business. There’s not a single catch-all way to set prices – it’s part art and part science. So, where do you begin? First, consider your costs. You’re in business to make money, right? Your product or service should be...

Tip #44: Update Your Headshot

Sorry to be the bearer of bad news, but people are judging you for your headshot. As a small business owner, your face is the face of your business. Your headshot tells potential customers about your company and your brand. Are you still using a headshot that was...

Tip #43: Clean Out Your Email Inbox

How many emails are in your inbox? Is it terrifying? Do people commonly follow up with you about emails that you’ve missed? Do you struggle to find emails people have sent to you? It’s probably time to clean out your inbox. Back in tip #33, I recommended that you...

Tip #42: Re-read Your Contracts

Business owners sign lots of contracts. Utilities, loans, rental agreements, vendor agreements, etc. You should always READ these agreements before you sign them. But today’s tip focuses on an additional step – now that time has passed and the contract is in full...

Tip #41: Talk with an HR Specialist

Business is ever changing. As small business owners, we tend to think about changes in technology, market demand and competition. Small business owners commonly forget to pay attention to changes in Human Resources requirements and trends. In the past decade, Human...

Tip #40: Update Your Website Info

Want to make your site appear higher in search results and drive more traffic to your website? Make simple updates your website. Old information is boring. People don’t like looking at websites that display outdated information. The search engines know this. Your...

Tip #39: Call a Prospect

Back in Tip #23, I recommended creating a prospect list. This is a list of customers who you believe are interested in your business but haven’t purchased anything yet. I want you to pick up the phone and call one (or more) of them. The PHONE. Not email. Not a text....

Tip #38: Use Your Brand Colors

I bet there’s color in your logo. Are you using those colors in your social media graphics, newsletters, PowerPoint presentations, advertisements, Word documents, etc? You should be. And it’s easy to do.Being consistent with your colors increases trust in...

Tip #37: Set an Out of Office Message

We’ve all been there. You send an email about something important. Then you wait. And wait some more. No response. You send a second email, thinking that perhaps the first one got missed. Still nothing. You call and leave a message for the person. Or text. Crickets....