Tip #3: Edit your email signature line.

When was the last time you gave any thought to your email signature line? Do you HAVE an email signature line? You should. Are you wondering what an email signature line is?

An email signature line should list the following information at a minimum:

  • Your name
  • Company name
  • Phone number
  • Website

Optionally, you can also include:

  • Your title
  • Email address
  • Social links (LinkedIn, Facebook, Instagram, etc)
  • Logo
  • Industry requirements (ex: license numbers)

Think of your email signature line as a method for handing someone a digital business card. The information provided makes it easy for the person to connect with you through a variety of methods.

This list is based on the normal needs for small businesses. There are different needs for small and large businesses. Employees at large corporations should include a title in their signature line. However, your title commonly doesn’t add value to the signature line in a small business unless you have multiple departments and need to start differentiating.

Including an email address in your signature line is something I would never recommend to a large corporation. It seems redundant to include an email address in an email signature line. However, with a significant percent of small business revenue generated from referrals, it’s in your best interest to make it as easy as possible for someone to refer you – including allowing them to copy and paste your signature line without needing to manually add your email address.

For your website address, don’t just list the name – make sure it properly hyperlinks to your website! Allow your contacts to access your website with a click instead of copy/paste.

Another common item added to email signature lines is a “sent from my iPhone” disclaimer. To each their own, but I’m not a fan. Is it really that difficult to proof-read your message?

I recommend setting your email account to automatically include your signature line on new messages. Use your discretion with replies – include if it’s appropriate in the context, such as if you ended the email with “Call me tomorrow afternoon.”

If your business has employees, make sure everyone’s signature line follows the same general guideline. Create a sample signature line and send it to your team. They can use it as a template to create their own signature. Having consistent signature lines adds unity to your company and makes you look more professional and trustworthy.

The point of an email signature line is to make it as easy as possible for someone to get in touch with you. Greater connections commonly lead to greater sales.

4 Oranges is committed to bringing you weekly tips in the form of To-Do List items that you can complete in an hour or less. These tips were generated from reviewing best practices from the hundreds of businesses I’ve worked with over the past 15 years. I expect you’re already doing some (but not all) of them. Improve your business by making quick fixes that have long-lasting results. You can do this.