It’s an amazing feeling knowing that in a 2 hour seminar, I helped 10 small businesses grow. Beyond the “warm fuzzies” associated with helping others, we also had tons of fun!
On Monday, December 18th, 2017, I taught 10 business owners (or “soon-to-be” business owners) how to jump start 2018 by using the Lean Canvas to create or improve their business plans.
Here are a few of the highlights:
- All (successful) businesses solve a problem. Use this to communicate to your target customers (ex: don’t say, “I can rent you a mailbox.” Instead, say “I can solve your porch pirate concerns by keeping your packages safe.”
- One of the most common marketing and strategy oversights I have witnessed is underutilizing (or not recognizing) your “channels.” A channel is how you reach your customers. Don’t forget about some of the most obvious channels where it will require $0 to implement marketing – such as spreading the word at organizations you are already involved with!
- The Udon. Really, the udon noodles at Café Mak were fantastic. If you’ve never been there, it’s now on my short list of “best restaurant/café ambiance.” Go there.
This session was so successful that you may just see another session coming soon to a location near you!