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Welcome to 4 Oranges, a boutique consulting firm focused on corporate strategy for small businesses in El Segundo, Manhattan Beach and surrounding Los Angeles area.

In summer 2016, an entrepreneur told me a story that altered my perspective.  In the story, his world was changed by a simple act of kindness from a stranger who provided help in the form of 4 oranges.

My company is called 4 Oranges in honor of that story.   Life is about people.  Making a difference in someone's life doesn't need to be complicated.   Neither does consulting.

I started consulting after hearing "If I could just borrow your brain for a little while" one too many times.  So I turned those requests into reality and kicked off my business in June 2017.

I help small businesses grow by loaning out my strategic brain, business knowledge, and connections in a warm environment where you feel more like a business partner than a consulting client.  If you need assistance, I want to help.

Areas of Expertise

Business Strategy

How many customers do you hope to gain this year?  Who are your customers and what do they want?  What sets you apart from your competition?

Whether you are a start-up or a long-time business owner, identifying and following a strategy is imperative to business success - and yet many businesses lose sight of strategy because the daily grind gets in the way.  It's impossible to reach a goal that you haven't set.

4 Oranges can help you identify and implement your business strategy and get you on the path to success.  Formalizing a business strategy is the starting place for all future consulting.

Strategic Marketing

Marketing is used to find new customers as well as to keep your existing customers satisfied.  Let's be honest - it's also one of the first areas to be forgotten when you get too busy.

Strategic Marketing outlines the goals you want your marketing efforts to achieve.  Who are your target customers?  Do you want to gain customers?  Increase product satisfaction for existing customers?  You know your product is better than the competition - but do your customers know?

Many small businesses focus their marketing efforts solely on promoting their company through advertisements, email blasts, and Facebook posts.  It isn't enough.  In addition to "promotion," a complete marketing strategy includes an analysis of your product, your pricing and your distribution.  Increasing product awareness will not translate to sales if your customers don't know how your product works, can't find it in stores, or think it is priced incorrectly.  Let me help.

Research / Business Writing

What was I doing in Athens during Summer 2016 when I heard the story of 4 Oranges?  I was writing an academic research paper with my MBA team from Loyola Marymount University.  The paper was ultimately published in the September/October 2017 issue of the academic journal Global Business and Organizational Excellence.  The paper focused on expats who started businesses abroad (expat entrepreneurs, or "expat-preneurs").  We were studying the personal and professional reasons why people started businesses abroad as well as the successes and failures faced along the way.

I am available for additional research and presentations about this topic and others.  A second publication is already in process!

Beyond academic research, I would be happy to help you with your business writing needs.  Requests for proposals, training manuals, website content, bios, blogs, etc.

Financial Analysis

With 15+ years in finance, I have the skills to analyze your financial statements.  The majority of my career has been spent as a lender, approving or declining business loan requests.  What this means for you is that I can look at your financials just like a bank might - and I can also make suggestions on how to improve your bottom line.  Did you know that there is a simple way to determine whether you need a line of credit (and for what amount)?  If your financials are misaligned, a line of credit will not be of service to you.  I can help.

I can also assist with financial modeling - for example, let's say you are considering expanding into new line of business.  How do you know how many sales/customers you will need to be profitable in your target timeframe?  Contact me.  I'd love to help.


4 Oranges supports and empowers small business owners by providing corporate strategy guidance, giving them the skills and resources they need to thrive.

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